Growing up in a big city of Karachi in Pakistan, in an ambitious environment that had different expectations from me. I dreamed of traveling the world and fulfilling my big dreams. As a child, I would often stand in front of an imaginary classroom, teaching an audience without borders and empowering them to live to their fullest potential.
I saw myself connecting and inspiring people and sharing knowledge. To broaden my horizons, I would think of becoming an airline pilot. Instead, life took a different turn, but I knew one thing: I would find my way. That belief carried me far.
Several changes happened when I received the prestigious UK Commonwealth Scholarship for future leaders and I went to the University of Manchester. I connected with students and teachers from all over the world. Years followed with exciting new adventures, from living and working in Toronto, Canada to unexpectedly receiving a great job offer in Zurich, Switzerland.
From Pakistan to Canada to Switzerland, the world provided many opportunities to build strength and resilience. Each chapter shaped my belief that communities create growth and that the universe guides and supports us.
What began as a corporate career revealed a different aspect that shone a light on my calling: helping people and organizations connect, grow, and create meaningful impact. Because when you give and share, you create space for something greater. And, I had profound realization that true leadership is not about power. It’s about connection and empathy to get to ambitious results.
About Tasneem: My Journey
"When you give,
you create space for something greater."
Empowering Growth. Building Connection.
Today, I help individuals, teams, and organizations unlock their full potential with ease and flow. My interests go beyond the corporate boardrooms to entrepreneurship – leading to writing two books.
From Pakistan to Canada to Switzerland, every step tested my resilience. From -40°C mornings and countless rejections to leading teams in global firms like KPMG, UBS, and EY — each chapter shaped my belief that communities create growth.
My journey has always been about connection, empowerment, and inspiration — from understanding global corporations to shaping ventures of my own. Today, I combine that same creativity and empathy with strategic leadership to help people and teams turn potential into realization.
Empathic Negotiation Skills
Negotiation, at its best, is like the symbiotic relationship between a hummingbird and a flower: a form of mutualism where both sides benefit, feel energized, and are genuinely satisfied with the outcome. A true win–win – just like the hummingbird receiving nectar while the flower is pollinated.
With empathic negotiation skills, we can create the same effect: by focusing on win–win solutions we lead with a collaborative mindset and let understanding come before requesting to be understood. In this way, we reach agreements with more flow, respect, and lasting commitments.
Trusted Relationships
Trust is the foundation of everything we consider meaningful, valuable, and worth building.
It is the common denominator in all successful relationships, professional or personal. When trust is present, things flow naturally: between parents and children, colleagues, negotiators, partners, collaborators, companies, and even countries. When it’s missing, we feel it immediately.
In business, trust cannot be assumed. We must not take it for granted or presume we automatically have it from clients or stakeholders. Trust is something we actively build, nurture, and reinforce – every step of the way.
Empathic Sales and Growth
Humans, organisations, and all living systems, are either growing, flourishing, and reinventing themselves, or slipping into stagnation and decline. To thrive, we must innovate and grow. And growth requires one essential engine: consistently generating new, profitable sales.
Sales have existed for as long as human exchange itself, but the world has changed. Buyers have changed. Expectations have changed. This is the moment to evolve our approach, to move beyond traditional tactics and embrace an empathic, human-centred way of selling that creates trust, value, and sustainable growth.
Pursuits, proposals and bids
All firms need to win business. But for professional services – consulting, law firms, financial advisory – it is one of the most critical processes to differentiate themselves and secure new mandates.
We all like to believe we are unique. But how truly different are you from your competitors? And even more importantly: can you articulate that difference so clearly and convincingly that your potential client perceives it as real value?
From creating an award-winning cookbook in Paris to supporting women in negotiating with confidence, my path has always been about turning creativity into impact. Whether in executive workshops, leadership retreats, or coaching programs, my goal remains the same: to empower people to realize their potential and lead with authenticity.
